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Google Local Search A Giant Step Backward
Back in May we observed a big shift in the Google search results for a host of local service and retail queries. I documented some of the observations in my local search expert (designed experiment on...
View ArticleGoogle Ups the Stakes for Mobile-Optimized Sites
Hopefully you’ve prepared a mobile-optimized experience for your web site based on the continued growth of the mobile market, the high purchase intent that users exhibit, and the fact that many of your...
View ArticleBeware Old Listings Infecting Google Plus. Take Control.
You supply Google with the right information for your locations, optimize them for local markets, and nurture the local dialogue. But, Google still manages to pull different information from somewhere...
View ArticleGoogle+ Vanity URLs Are Latest Good Reason to Start Engaging
Google announced this week that it will be rolling out vanity URLs for brands (first in a beta stage, then at an undetermined date on a widespread basis. This represents another step in Google’s...
View ArticleLast Call to Optimize Location Listings for Holiday Shopping
At this point you’re certainly aware of the increased importance location listings play in your marketing mix. Their increased visibility in search results (which is based on consumers’ ever-increasing...
View ArticleTake a Cue from Facebook & Start Attributing Your Offline Sales
There’s something ironic about a company who seeks to unify the world under its digital ecosphere embracing offline activity, but Facebook is doing it, and they’re quite wise to. The question is, will...
View ArticleGoogle Makes an “Excellent” Move by Abandoning 30 Point Scale
A few months back, Google decided to use its acquisition of Zagat data to incorporate a 30 point rating system into its Google+ Local listings. The problem, as a wise man pointed out, was that a 30...
View ArticleNew Google SERP Layout – A Precursor To…
Google has once again made a change to the search landscape, this time shifting search filter options from the left rail of results to the top of the page just below the search field. They’ve already...
View Article3 Reasons Yahoo’s Cost-Per-Lead Ad Unit May Change Search in 2013
Yahoo is rolling out an interesting new ad unit, as seen in this SearchEngineLand article. The ad unit is being sold on a cost-per-lead basis, which sounds awesome. What doesn’t sound awesome is that...
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Google+ Local Listings Unveils Layout Update
We awoke today to an updated local listings layout from Google Upon first reaching a local page, the layout looks pretty similar, with the exception of a new panel at the top of the page featuring an...
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