Hopefully you’ve prepared a mobile-optimized experience for your web site based on the continued growth of the mobile market, the high purchase intent that users exhibit, and the fact that many of your competitors haven’t done so. But if you are still holding out for another reason to embrace this opportunity, here’s a great one: Google is adding icons to search results designating that a site is optimized for a mobile experience. Read more details here.
So now not only will your users be more likely to purchase from you because of a positive user experience on a mobile device, but they’ll be more likely to click through to your site because this icon will draw their attention.
This really allows you to bring your mobile xperience full circle – attract more traffic in search results and then bring them into the best possible user experience. The opportunity to leverage features like this before your competitors is closing fast, so make sure you’re taking advantage of it now.