We awoke today to an updated local listings layout from Google Upon first reaching a local page, the layout looks pretty similar, with the exception of a new panel at the top of the page featuring an image and business NAP (name, address, phone number) info.
But if you scroll up, you’ll get a large map. That map exists currently for locations who don’t have a full suite of images uploaded, but this maneuver allows the map and photos to coexist by taking a more creative approach to using page real estate.
The move is cosmetic in nature, and the way to manage listings doesn’t change, nor do the fundamental components being displayed (NAP, URL, etc.).
What are your action items as a marketer in response to this change? I see two items to address right away:
- Claim your location listings if you have not done so already – and remember, effective local search doesn’t just stop with submitting to Google . Ensuring accurate distribution of information across all local search platforms is critical to your success. Not sure how to claim Google+ Local pages or launch distribution with data partners? Contact us today to get started.
- Upload a full suite of photos to your Google+ Local listings. This move really puts an emphasis on the visual dimensions of the platform, and locations that aren’t optimized with photos need to make this an immediate priority.
With Google being Google, it will be interesting to see what other changes this might foreshadow. For now, making certain you have an aggressive strategy for claiming and optimizing is the top priority.